Skip to main content

Face Detection and Face Recognition

 
A developer at Apple made a comment on Twitter about iOS5 including Face Detection technology.  He said very clearly that it was face detection, and in fact elaborated a little bit later (in a conversation about technology in MacOS) that it was face detection and not face recognition

This was picked up by the blog 9to5Mac, and spread from there to other blogs.  9to5Mac reported correctly that the tweet referred to face detection, but then the story switched into a discussion of face recognition in iOS5.  Soon everyone was writing that iOS5 would have face recognition technology built-in. A few of these articles are here, here and here, but there are lots more. (Note, by the way, that some writers got the distinction correctly, such as this article.)

The point is that face detection and face recognition are two very different technologies.  Face detection is finding faces in a picture, like when your digital camera draws a square around faces and tries to focus on them. Face recognition is seeing whose face is in the picture.

Yes, it's true that Apple acquired Polar Rose last September, and Polar Rose has some very strong face recognition technology.  So it makes perfect sense to speculate that Apple will come out with face recognition in iOS.  But a tweet about face detection doesn't say anything about face recognition.

It's also true that face recognition on mobile is a hot area that's likely (in my opinion) to explode by the end of 2011.  Google's recent acquisition of PittPatt is only the latest of several face recognition companies that Google has acquired over the years.  Face.com has strong technology in the area, and Facebook is in the process of rolling out increasingly strong versions of face recognition.  Possible applications on cellphones include phone security (instead of a password), auto-tagging people in pictures before posting them to Facebook, sending pictures automatically to people whose faces are in the pictures, and much more. 

So yes, face recognition is a really hot area, and yes, it's likely that Apple will bring it to iOS and Google will bring it into Android.  Apple may even bring it to iOS5. But even when we're reading tweets it's important to read carefully.  Face detection is exciting enough, and will undoubtedly lead to lots of great apps.

Popular posts from this blog

33 Indoor Location Technologies at Mobile World Congress 2017

The number of companies exhibiting indoor location technologies at the 2017 Mobile World Congress (MWC) skyrocketed to 33! Before MWC started, we released our Guide to Indoor Location at MWC, with 23 companies: During the conference we notified our guide recipients of 10 other indoor location exhibitors that we saw. ( Sign up here to receive our guide and to be on our mailing list for next year's MWC.) This is many more indoor location related exhibits that previous years. The area is growing by leaps and bounds! Our recent report on indoor location technologies analyzed and profiled almost 200 companies! Here are some videos, so you can see the technologies in action, followed by a list of the other indoor location companies that were at MWC. First up is Philips Lighting, with high-accuracy indoor location positioning based on LED light modulation and visible light communication (VLC) technology: Next comes Estimote, makers of Bluetooth (BLE) beacons, who int...

Indoor Location, GeoFencing and Retail (Updated w/ video)

We've written a lot about indoor location technology , which is bringing location services indoors where GPS doesn't work. And we've written more recently about GeoFencing , a new location technology that enables smartphones to display content or take other actions when entering a specified area. And a few weeks ago we wrote about a company that was bringing the two together . Now Aisle411 has entered the ring, adding GeoFencing to their indoor solution . And they're bringing GeoFencing to life in the retail store industry . Aisle411's solution lets you navigate your way around a store to find specific products on the shelves. You can even enter your whole shopping list, or the items you need for a recipe, and the app will guide you around the store to buy everything you need quickly.   And here's where the GeoFencing comes in:  As you near certain products, you'll get offers for related products on your smartphone screen. They might be as s...

33 Indoor Location Related Start-up Acquisitions

  Acquisitions Continue in the Indoor Location Industry; Grizzly Analytics Shows Price Growth at the High End and Continuity at the Low End New York, NY, February 22, 2021 - Despite the recent pandemic, M&A deals in the indoor location area have maintained a steady pace of 4-5 deals a year. At the high end of the spectrum, prices have increased to up to $400 Million for the highest priced recent deal and $165 Million for the second highest. At the lower end, many earlier stage companies have been acquired in the $2-3 Million range. A newly updated report from Grizzly Analytics gives prices and strategic details for 33 acquisitions in the indoor location area.  While the highest priced indoor location acquisitions have historically involved chip-based technologies, recent acquisitions have been more varied. “A few years ago the focus of indoor location M&A was all around pure localization technologies. The biggest deal to date is in fact for a chip-based localization ...