Grizzly Analytics Blog

This article was written as part of a series of articles on LinkedIn, on Big Ideas for 2015 . You're invited to share and comment either on LinkedIn or here. We've gotten so used to GPS on our smartphones - to being able to find any location and how to get there, to having real-time traffic reports and directions, to having pictures geotagged, and more - that we take it for granted. The location transformation feels complete. But GPS does not work indoors, and tends to drain smartphone batteries. I think the biggest change in 2015  #BigIdeas2015  is that  the location transformation will be universal.  Location will work everywhere. Most importantly, once it works everywhere, it can work for us, instead of our having to work for it. This is the key thing about location. When it only works outside, and when it takes a lot of battery and CPU, it's not really always available. It's available when we ask for it, when we run an app or invoke a phone feature that uses