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Showing posts from April, 2016

The buyer nobody considered: How Apple can leverage Yahoo

The past few weeks have brought the latest in several rounds of speculation regarding Yahoo! being acquired. Microsoft has been grabbing the biggest headlines, but speculation has discussed Verizon, Facebook and others.
I find it surprising that one of the most logical acquirers has not been mentioned. Namely Apple. Yahoo will compliment Apple's strengths, fill their gaps, and most importantly give them leverage for iDevice sales.
Apple, for all of their success in devices and media sales, does not have any strong position in mass market web services such as e-mail and search. Microsoft has Outlook (formerly Hotmail) and MSN.com. Facebook has mobile messaging (even for non Facebook users) and a controlling position in content consumption and advertising. Google has GMAIL and dominance in advertising. Apple, however, dominates media sales on iDevices through iTunes, but has very little for non-iDevice users. Are there any Apple services that are used by non-iDevice users?
Acquirin…