Amazon recently launched their AmazonLocal deals service in a handful of US cities. The service is a lot like GroupOn and other deals services - users subscribe to deals in a particular area, and receive electronic vouchers in their e-mail inbox each day. This area has been getting a lot of attention, including the Google Offers service and Google's recent acquisiton of DealMap, leading up to GroupOn's expected IPO.
This new deals service is a natural for Amazon, who is already a top trusted name in consumer on-line purchasing. Most people do a lot more purchasing through Amazon than through Google or any other big player.
The race is on to see who can bring us deals in a truly usable and effective way.....