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Indoor Location Services: What Retail Managers, CTOs and Site Owners Need to Know and Do NOW

Indoor Location Services: What Retail Managers, CTOs and Site Owners Need to Know and Do NOW

Mobile indoor location services are reaching market, both in cellphone systems from Google and Microsoft and in custom apps for malls, airports, stores, and other sites, and will spread before the end of 2012.  Whoever doesn’t prepare now for this new technology will soon find that their competitors have.

A lot of recent attention has gone to location services moving indoors, including Google Maps showing your location indoors and Microsoft’s Bing Maps displaying indoor maps. Over the next 3-4 years indoor maps will become as prevalent on cellphones as outdoor maps are today.

Already NOW you can give your customers or employees a mobile application with location services in your site, based on platforms recently launched by several companies world-wide.  This new report from Grizzly Analytics, Indoor Location Services: What Retail Managers, CTOs and Site Owners Need to Know and Do NOW explains indoor location technologies, analyzes the solutions already available, advises which are appropriate for different needs, and guides you through what you can do NOW.  The report also suggests a variety of indoor location services that you can offer your customers or employees.

Do you manage a store or chain of stores? Customers can use your mobile app to find products, navigate to items on their shopping lists, and receive promotions from you that match their interests and their current locations in your store. Some solutions on the market are designed specifically for retail.

Do you manage a shopping mall? Customers can use your mobile app to find stores that carry products they want, to find bathrooms, to receive promotions from stores as they walk past, or to share their locations with other friends in the mall.

Do you manage a large office? Employees can use a mobile app to find each other around the office, and you can integrate this into a workforce management system to manage your employees work efficiently.  You can also use indoor location technology for asset tracking.

Do you manage an airport, exhibition center, casino, museum, hospital, or other site that gets lots of visitors?  People coming through your site can use your mobile app to find what they want, plan their stay, see what’s available, and be driven to the businesses that you promote.

Do you develop mobile applications for public places?  This report tells you which indoor location solutions you can integrate with to offer your customers the cutting edge differentiation.

Do you want to take a conservative approach to this new technology?  You still need to prepare NOW for the mass-market systems from Google, Microsoft and Apple that are reaching market, and develop a plan NOW so that you’re prepared to act fast.  This report also tells you what new technologies will be coming soon, so that you can make informed choices now.

Grizzly Analytics also answers other questions you have about this new technology area.  Which mobile companies are likely to bring indoor location to market first?  Which chip companies are working on adding this new feature to their lineup?  Which start-ups are likely to be acquired, and by who?

This 86 page report gives details of over twenty eight solutions in indoor location and mapping applications, as well as describing ongoing research at more than ten major mobile companies.  It is a must-read for:

Ø      Owners and CTOs of sites that want to deploy indoor applications, including stores, chains, malls, airports, casinos, exhibition centers, campuses, office complexes, and more.
Ø      Enterprise CIOs interested in making their workforce management or asset tracking more efficient indoors.
Ø      Software companies that develop applications for stores, offices, malls, or anyone else who will want indoor location technology.
Ø      Consultants wanting to be able to advise their retail and enterprise clients on deploying or preparing for indoor location positioning.

and anyone else who needs to understand and track this exciting new technology.

To see an overview of the report and the detailed table of contents, and to order, click here:

This report is also available at all major research report resellers.

­­­­­­­­­­­­­­­­­­­­­­­To learn more about this report, contact Grizzly Analytics at:

       Grizzly Analytics LLC
       Phone: +1-908-827-1580


About Grizzly Analytics:

Grizzly Analytics Mobile Industry reports provide information and analysis on industry developments, trends and implications. Grizzly Analytics’ reports present analysis that, although speculative in nature, is based upon decades of industry and technology experience.

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