Skip to main content

More from MWC: Innovative indoor location from Senion Lab

Grizzly Analytics loves indoor location positioning. We've analyzed the technology research in progress and we've analyzed the services that stores and malls can deploy now. We loved seeing indoor location demos at MWC (like this one).

One of the more innovative approaches to indoor positioning uses phone sensors to track the phone's motion inside. The idea is to combine signals from a gyroscope, a compass and an accelerometer to track the direction in whcih the phone is moving and how fast it's moving.

One start-up company currently commercializing this approach is Senion Lab, based in Sweden.  I met with Senion Lab at MWC, and their demo managed to track our location fairly well as we walked around the booths.

This area has been researched in the past by Microsoft, Samsung, Qualcomm, CSR, Motorola, RIM and others, but is only now appearing in start-ups. Among smaller companies, besides Senion Lab, it's being worked on by Matrix Product Development, Trimble, Footpath, and a few start-ups still in stealth.

See the video below to see Senion Lab's technology in action:



To learn more about indoor location technology, see our reports on indoor location technology research and indoor location services.  Or contact us to discuss indoor location technology, how to use it, or how new technology compares to what's on the market.

Popular posts from this blog

33 Indoor Location Related Start-up Acquisitions

  Acquisitions Continue in the Indoor Location Industry; Grizzly Analytics Shows Price Growth at the High End and Continuity at the Low End New York, NY, February 22, 2021 - Despite the recent pandemic, M&A deals in the indoor location area have maintained a steady pace of 4-5 deals a year. At the high end of the spectrum, prices have increased to up to $400 Million for the highest priced recent deal and $165 Million for the second highest. At the lower end, many earlier stage companies have been acquired in the $2-3 Million range. A newly updated report from Grizzly Analytics gives prices and strategic details for 33 acquisitions in the indoor location area.  While the highest priced indoor location acquisitions have historically involved chip-based technologies, recent acquisitions have been more varied. “A few years ago the focus of indoor location M&A was all around pure localization technologies. The biggest deal to date is in fact for a chip-based localization ...

Adding real value to smartphone camera pictures

Most technology features follow a similar path, from imitation to improvement to transformation.  First they imitate something that came before, like telephones imitating the telegraphs of yesteryear.  Then they improve on them, like phones entering individual homes. Then they transform the entire endeavor, completely surpassing the previous technology, like phones automatically connecting people without operator involvement, which enabled society to communicate in ways that telegraph users never contemplated. Cellphone cameras are following a similar path.  At the beginning cellphone cameras were imitating digital cameras, adding the convenience of carrying only one device but basically doing the same as digital cameras did.  Then they improved on them, both with quality improvements and with the ability to share pictures wirelessly without wiring the phone to a computer.  The ability to instantly share and synchronize pictures from a phone is somewhat transf...

See great indoor location tech from the 2017 testbed

The videos from the Indoor Location Testbed at GeoIoT World 2017 are now released! Here is your chance to see how these solutions performed in our real-world evaluation, in the videos below. The testbed evaluated each solution by walking around a real-world venue, the GeoIoT World 2017 conference, measuring performance at 10 pre-selected points. Click here for the testbed report, which analyzes each solution's performance in a wide variety of metrics, including real-time accuracy, accuracy stabilization, consistency, latency, floor change, first fix, setup time & more. Let's start with BlooLoc's tag-based solution, which achieved accuracy under 2m in real-time and under 1.5m after stabilization: Then let's look at the infrastructure-free solution from GipsTech , which achieved accuracy under 2m without using any beacons or radio signals: Next is GipsTech's solution with BLE added: Next is BlooLoc's phone-based solution: Fin...