Interview in GPS BITES discussing indoor location

Click here to see an interview in GPS BITES with the Grizzly Analytics Chief Analyst, on the subject of indoor location technologies. Here's an excerpt:

2. Without giving too much away, as the bulk of the detail is in your new report, could you give us some brief pointers as to what your top-line predictions for indoor GPS and positioning are for the next couple of years?

In a nutshell, smartphones will be increasingly able to run location services indoors. This will include general apps like Google Maps and Bing Maps, but also things like Facebook and FourSquare checking-in to the particular coffee shop you’re sitting in, and GroupOn offering you deals for the store you’re walking by when you’re in a mall. It will also include stores releasing their own apps that let you find products on the shelves, navigate to items on your shopping list, and get coupons for things you’re walking by.

And it’s not just stores and malls. It’s also getting information about paintings when you’re walking through a museum, finding your way in hospitals, finding your friends in a crowded casino or exhibition, and lots more.

For more on the subject, see the full interview:
http://www.gpsbites.com/indoor-location-positioning-krulwich-interview

Or click here to see more about our newly-updated in-depth report on indoor location positioning technology, where it's going, and who's taking it there.

http://www.grizzlyanalytics.com/report_2012_05_indoor.html

Sensor-fusion indoor location system in over 30 malls in Singapore

SingTel just deployed indoor mapping and navigation from Swedish start-up SenionLab in over 30 shopping malls in Singapore, with 20 more in planning, in the biggest single deployment we've seen yet of customized indoor location technology. The most significant aspect of this deployment is that this is one of the first commercial deployments of indoor location technology that uses a new technology approach called "sensor fusion," which uses sensors in smartphones (gyroscope, compass, accelerometer, ...) to track location by sensing the phone's movements. Most indoor location systems determine location by measuring the signals of nearby Wi-Fi hotspots or cellular antennas, but this risks looking choppy as the phone waits for the radio signals to change to detect the next place it is. Sensing motion using phone sensors makes the system work more smoothly, regardless of radio signal details. (The SenionLab solution does use Wi-Fi signals as well, to compe...

Nokia indoor location positioning research shown at MWC 2012

Grizzly Analytics has been looking closely at indoor location technology, both technology research at major companies and technology solutions available to store-owners and other site managers . At MWC we expected that indoor location would be prominent, and we weren't disappointed! We had the pleasure of seeing a large number of demonstrations of indoor positioning in action. This is the first of several blog posts looking at these demonstrations, starting with Nokia. First I'll give some explanation, then below is a video showing Nokia's demo in action and hearing comments from their researchers. Nokia has been researching indoor location technology for years, and the technology has advanced each year but not yet reached market. Their demo is, in a word, breathtaking, in the speed and precision at which it tracks people walking around the room. People are seen on a computer screen or phone screen, in real-time, moving as they walk around the demo room flo...

Quuppa - The newest and oldest in indoor location positioning

Word is starting to get out about Quuppa , a company formed in September 2012 that's developing very high accuracy indoor positioning technology (HAIP). To Quuppa, "high accuracy" means roughly 20cm. Yes, 20cm. 8 inches. That's an order of magnitude better than the 4-5m accuracy that other start-ups are bringing to market, and two orders of magnitude better than the 15-20m accuracy that mass-market approaches like Google's are delivering. Update March 2015: See here for more up-to-date information on Quuppa. As of now this high level of accuracy is available only for tracking dedicated tags. It won't be available for cellphones until some new Bluetooth Low Energy (BLE) features become standard. (On cellphones they're working on other good, but not quite as accurate, positioning.) But check out their demonstration - in this game of basketball, the players have tags on their shoes, and the ball has a tag inside. Pretty amazing for a company fou...

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