2. Without giving too much away, as the bulk of the detail is in your new report, could you give us some brief pointers as to what your top-line predictions for indoor GPS and positioning are for the next couple of years?
In a nutshell, smartphones will be increasingly able to run location services indoors. This will include general apps like Google Maps and Bing Maps, but also things like Facebook and FourSquare checking-in to the particular coffee shop you’re sitting in, and GroupOn offering you deals for the store you’re walking by when you’re in a mall. It will also include stores releasing their own apps that let you find products on the shelves, navigate to items on your shopping list, and get coupons for things you’re walking by.
And it’s not just stores and malls. It’s also getting information about paintings when you’re walking through a museum, finding your way in hospitals, finding your friends in a crowded casino or exhibition, and lots more.
For more on the subject, see the full interview:
Or click here to see more about our newly-updated in-depth report on indoor location positioning technology, where it's going, and who's taking it there.