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Consulting on indoor location technologies

Grizzly Analytics was the first mobile industry analysis firm to focus on indoor location technologies. We first reported on them in May 2011 and released our first dedicated report on the area in December 2011. Our latest revised report covers R&D by over 20 major mobile companies and over 30 start-ups.

The reason that we were first in the area is that we focus on R&D in progress at major technology vendors and start-up companies, rather than focusing on technology already in the market.  Our Chief Analyst is a Computer Science PhD, not an MBA.  Our reports review over a hundred patent filings and dozens of research reports and presentations.  We've spoken directly to dozens of start-up companies in the area, and seen a lot of their technology with our own eyes (such as here and here). We've been quoted in numerous articles on the subject of indoor location, such as here and here.

Besides selling reports to technology vendors and other major companies world-wide, we're offering consulting services to an increasing number of companies who need to understand this new area. Which technology fits your specific needs? Which company would be best for you to partner with? Which system should you deploy at your site? Which technology can best integrate with yours? We've answered these and other questions for many of our consulting customers.

Find out more about the consulting we can offer you by e-mailing us at or calling us at +1-908-827-1580.

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Intel demos indoor location technology in new Wi-Fi chips at MWC 2015

Intel made several announcements at MWC 2015, including a new chipset for wireless connectivity (Wi-Fi) in mobile devices. This new chipset, the 8270, include in-chip support for indoor location positioning. Below we explain their technology and show a video of it in action. With this announcement, Intel joins Broadcom, Qualcomm and other chip makers in moving broad indoor location positioning into mobile device hardware.

The transition of indoor location positioning into chips is a trend identified in the newest Grizzly Analytics report on Indoor Location Positioning Technologies, released the week before MWC 2015. By moving indoor location positioning from software into hardware, chips such as Intel's enable location positioning to run continuously and universally, without using device CPU, and with less power consumption.

Intel's technology delivers 1-3 meter accuracy, using a technique called multilateration, generating a new location estimate every second. While 1-3 meter …

Seeing Quuppa's indoor location technology at MWC 2015

I first met Fabio and Kimmo from Quuppa in 2012, before Quuppa existed, when they had spent years researching indoor location positioning technologies at Nokia Research Center. Less than a year after that they formed Quuppa, independent of Nokia, to bring their technology to market. At the time I called Quuppa "the newest and oldest in indoor location positioning."

Fast forward two and a half years. Their technology has reached market, it can now track both smartphones and BLE devices, and it's accurate to within 20-50cm. Before reading more about their technology, take a look at a video of their demo in action:

Grizzly Analytics has analyzed indoor location technologies by over 150 companies, and virtually all of the radio-based technologies operate by measuring the distance between the device being tracked and other radio devices, and using these distance measurements for either multilateration or fingerprinting. For example, the well known BLE beacons measure a device…

Robot Camera Foreshadows an Era of Location-Aware Electronics

A French company called Move 'N See produces a line of camera robots. Their devices act as a smart tripod, holding a video camera and automatically moving and zooming the camera as people of interest move around a site.

The idea is simple but amazingly innovative. Photo selfies are easy to take, but video selfies are next to impossible. How can I video myself playing football or doing gymnastics, without setting the camera so far back as to be useless? Do spectators want to spend an entire sporting event carefully videoing their friend or relative moving around the field?
Enter Move 'N See's "personal robot cameramen." Their devices aim, pan and zoom a video camera as one or more people move around an area. The people of interest wear armbands whose locations are tracked, enabling the camera controller to know where to aim the camera. The camera controller also includes enough smarts to adjust the camera smoothly and to capture multiple people evenly. The armband…