Skip to main content

Indoor Location, GeoFencing and Retail (Updated w/ video)

We've written a lot about indoor location technology, which is bringing location services indoors where GPS doesn't work. And we've written more recently about GeoFencing, a new location technology that enables smartphones to display content or take other actions when entering a specified area. And a few weeks ago we wrote about a company that was bringing the two together.

Now Aisle411 has entered the ring, adding GeoFencing to their indoor solution. And they're bringing GeoFencing to life in the retail store industry.

Aisle411's solution lets you navigate your way around a store to find specific products on the shelves. You can even enter your whole shopping list, or the items you need for a recipe, and the app will guide you around the store to buy everything you need quickly.  

And here's where the GeoFencing comes in:  As you near certain products, you'll get offers for related products on your smartphone screen. They might be as simple as a sale on Corn Flakes as you near the cereal, but it can also be more interesting, like a sale on marinara sauce when you're standing in front of the pasta.

Their GeoFencing can also offer promotions when users enter particular zones of a store, like the pharmacy section or the meat section. 

One reason that Aisle411 seems to really understand retail is that they're not an indoor location company that got into retail, they're a retail application company that got into indoor location.  The company used to deliver retail apps with store maps, but without indoor location.  They have maps for over 10,000 stores.  They then acquired indoor location technology from WiLocate, and got into the indoor location space as well.

Aisle411's indoor location technology is based on Wi-Fi fingerprinting, like many other companies in the area.  They've augmented that with sensor fusion, detecting movement using sensors in the phone, and also map integration based on their store maps.  Their sensor fusion and map constraints enable their apps to work on iPhone, not just Android. We've written before about sensor fusion enabling indoor location to work on iPhones, and it's good to see it coming to market.

Here it is in action near CES:

To really understand these mobile technology areas and how the technology will be developing in upcoming months, see our reports on Indoor Location Positioning and GeoFencing.  Both reports analyze research in progress at major mobile companies and start-ups world-wide, to understand not only today's technology but tomorrow's.

Popular posts from this blog

Intel demos indoor location technology in new Wi-Fi chips at MWC 2015

Intel made several announcements at MWC 2015, including a new chipset for wireless connectivity (Wi-Fi) in mobile devices. This new chipset, the 8270, include in-chip support for indoor location positioning. Below we explain their technology and show a video of it in action. With this announcement, Intel joins Broadcom, Qualcomm and other chip makers in moving broad indoor location positioning into mobile device hardware.

The transition of indoor location positioning into chips is a trend identified in the newest Grizzly Analytics report on Indoor Location Positioning Technologies, released the week before MWC 2015. By moving indoor location positioning from software into hardware, chips such as Intel's enable location positioning to run continuously and universally, without using device CPU, and with less power consumption.

Intel's technology delivers 1-3 meter accuracy, using a technique called multilateration, generating a new location estimate every second. While 1-3 meter …

33 Indoor Location Technologies at Mobile World Congress 2017

The number of companies exhibiting indoor location technologies at the 2017 Mobile World Congress (MWC) skyrocketed to 33!

Before MWC started, we released our Guide to Indoor Location at MWC, with 23 companies:

During the conference we notified our guide recipients of 10 other indoor location exhibitors that we saw. (Sign up here to receive our guide and to be on our mailing list for next year's MWC.)

This is many more indoor location related exhibits that previous years. The area is growing by leaps and bounds! Our recent report on indoor location technologies analyzed and profiled almost 200 companies!

Here are some videos, so you can see the technologies in action, followed by a list of the other indoor location companies that were at MWC.

First up is Philips Lighting, with high-accuracy indoor location positioning based on LED light modulation and visible light communication (VLC) technology:

Next comes Estimote, makers of Bluetooth (BLE) beacons, who introduced self-mapping b…

See great indoor location tech from the 2017 testbed

The videos from the Indoor Location Testbed at GeoIoT World 2017 are now released! Here is your chance to see how these solutions performed in our real-world evaluation, in the videos below. The testbed evaluated each solution by walking around a real-world venue, the GeoIoT World 2017 conference, measuring performance at 10 pre-selected points.

Click here for the testbed report, which analyzes each solution's performance in a wide variety of metrics, including real-time accuracy, accuracy stabilization, consistency, latency, floor change, first fix, setup time & more.

Let's start with BlooLoc's tag-based solution, which achieved accuracy under 2m in real-time and under 1.5m after stabilization:

Then let's look at the infrastructure-free solution from GipsTech, which achieved accuracy under 2m without using any beacons or radio signals:

Next is GipsTech's solution with BLE added:

Next is BlooLoc's phone-based solution:

Finally, we see Accuware's solution…