Skip to main content

MWC 2013: SK Telecom Indoor Location Demo

The first in our blog coverage of MWC 2013 is SK Telecom's indoor location demo.  Grizzly Analytics has been analyzing indoor location positioning R&D for years, and it's good to see it reaching market, with many start-up companies, phone makers, chip makers and telecom operators showing technologies and solutions.

SK Telecom's solution, shown in the video below, shows the user's location on a 3D map, and updates the location smoothly as the phone moves around the area.  Their solution also includes GeoFencing, whereby information can pop up on the screen when the user gets to a particular place.

Their indoor positioning is achieved using beacons, dedicated radio devices deployed around the area covered.  Their beacons use Bluetooth to communicate with the phones, and the phones calculate their position based on the signals received from the beacons.  The beacons also define the GeoFences for information pop-ups.

Like many solutions reaching market, SK Telecom's solution also analyzes the places that people move and stop, to give site owners hard data about which areas interest people, which paths people take as they move around, and so on.

All in all, the technology looks solid, although we were obviously seeing it in an idealized demo setting.  Their solution does require deploying beacons, which may be a downside for some, but they appear to enable good quality indoor positioning.

Here's our video of their technology in action:



To learn more about these technologies, see the Grizzly Analytics in-depth reports on indoor location positioning and GeoFencing.  You can contact us at info@grizzlyanalytics.com. 


Popular posts from this blog

33 Indoor Location Related Start-up Acquisitions

  Acquisitions Continue in the Indoor Location Industry; Grizzly Analytics Shows Price Growth at the High End and Continuity at the Low End New York, NY, February 22, 2021 - Despite the recent pandemic, M&A deals in the indoor location area have maintained a steady pace of 4-5 deals a year. At the high end of the spectrum, prices have increased to up to $400 Million for the highest priced recent deal and $165 Million for the second highest. At the lower end, many earlier stage companies have been acquired in the $2-3 Million range. A newly updated report from Grizzly Analytics gives prices and strategic details for 33 acquisitions in the indoor location area.  While the highest priced indoor location acquisitions have historically involved chip-based technologies, recent acquisitions have been more varied. “A few years ago the focus of indoor location M&A was all around pure localization technologies. The biggest deal to date is in fact for a chip-based localization ...
Read more

Adding real value to smartphone camera pictures

Most technology features follow a similar path, from imitation to improvement to transformation.  First they imitate something that came before, like telephones imitating the telegraphs of yesteryear.  Then they improve on them, like phones entering individual homes. Then they transform the entire endeavor, completely surpassing the previous technology, like phones automatically connecting people without operator involvement, which enabled society to communicate in ways that telegraph users never contemplated. Cellphone cameras are following a similar path.  At the beginning cellphone cameras were imitating digital cameras, adding the convenience of carrying only one device but basically doing the same as digital cameras did.  Then they improved on them, both with quality improvements and with the ability to share pictures wirelessly without wiring the phone to a computer.  The ability to instantly share and synchronize pictures from a phone is somewhat transf...
Read more

Intel acquiring gesture recognition start-up InVision Biometrics

News broke this morning ( here , here ) that Intel is about to acquire Israeli start-up company InVision Biometrics .  The company has developed 3D sensor technology that recognizes human movement, including gestures, and interprets them for a wide variety of applications. The company's technology is based on, and apparently builds on, research by Professor Ron Kimmel at the Technion Institute of Technology.  Professor Kimmel has a number of patents in this and other areas, some owned by the Technion and some licensed to companies. For Israel, dubbed the Start-Up Nation , this acquisition continues a number of trends.  It's Intel's second acquisition of an Israeli start-up company in October alone, having acquired Telmap at the beginning of the month.  Both acquisitions are interesting in that they move Intel into new areas that have been previously handled by software.  Grizzly Analytics predicts that Intel will acquire more start-ups in software areas th...
Read more