Skip to main content

MWC 2013: SK Telecom Indoor Location Demo

The first in our blog coverage of MWC 2013 is SK Telecom's indoor location demo.  Grizzly Analytics has been analyzing indoor location positioning R&D for years, and it's good to see it reaching market, with many start-up companies, phone makers, chip makers and telecom operators showing technologies and solutions.

SK Telecom's solution, shown in the video below, shows the user's location on a 3D map, and updates the location smoothly as the phone moves around the area.  Their solution also includes GeoFencing, whereby information can pop up on the screen when the user gets to a particular place.

Their indoor positioning is achieved using beacons, dedicated radio devices deployed around the area covered.  Their beacons use Bluetooth to communicate with the phones, and the phones calculate their position based on the signals received from the beacons.  The beacons also define the GeoFences for information pop-ups.

Like many solutions reaching market, SK Telecom's solution also analyzes the places that people move and stop, to give site owners hard data about which areas interest people, which paths people take as they move around, and so on.

All in all, the technology looks solid, although we were obviously seeing it in an idealized demo setting.  Their solution does require deploying beacons, which may be a downside for some, but they appear to enable good quality indoor positioning.

Here's our video of their technology in action:



To learn more about these technologies, see the Grizzly Analytics in-depth reports on indoor location positioning and GeoFencing.  You can contact us at info@grizzlyanalytics.com


Popular posts from this blog

Ultra-Wideband Poised to Enter Smartphones

Recent years have seen a constant increase in the speed at which software innovations reach market. One day’s new concept can be the next day’s innovative mobile application, the following day’s ten competing mobile applications, and the day after that’s built-in phone feature. In hardware, however, innovation tends to go slower. Addition of new hardware chips or components to smartphones, for example, are a constant worry for smartphone manufacturers, who need to be 100% certain that the new innovation won’t in some way hurt the other functions and components of the phone. Does adding a new chip affect in any way the electrical signals between the other chips? Does a new wireless component affect the radio waves of the core phone or wireless components? Do signals to or from a new antenna hurt the performance of other antennas in the device? Early cellphones and smartphones often had concerns of this sort. Some early smartphones did not include vibrate-mode because the s

Intel demos indoor location technology in new Wi-Fi chips at MWC 2015

Intel made several announcements  at MWC 2015, including a new chipset for wireless connectivity (Wi-Fi) in mobile devices. This new chipset, the 8270, include in-chip support for indoor location positioning. Below we explain their technology and show a video of it in action. With this announcement, Intel joins Broadcom, Qualcomm and other chip makers in moving broad indoor location positioning into mobile device hardware. The transition of indoor location positioning into chips is a trend identified in the newest Grizzly Analytics report on Indoor Location Positioning Technologies , released the week before MWC 2015. By moving indoor location positioning from software into hardware, chips such as Intel's enable location positioning to run continuously and universally, without using device CPU, and with less power consumption. Intel's technology delivers 1-3 meter accuracy, using a technique called multilateration, generating a new location estimate every second. While 1-

Intel acquiring gesture recognition start-up InVision Biometrics

News broke this morning ( here , here ) that Intel is about to acquire Israeli start-up company InVision Biometrics .  The company has developed 3D sensor technology that recognizes human movement, including gestures, and interprets them for a wide variety of applications. The company's technology is based on, and apparently builds on, research by Professor Ron Kimmel at the Technion Institute of Technology.  Professor Kimmel has a number of patents in this and other areas, some owned by the Technion and some licensed to companies. For Israel, dubbed the Start-Up Nation , this acquisition continues a number of trends.  It's Intel's second acquisition of an Israeli start-up company in October alone, having acquired Telmap at the beginning of the month.  Both acquisitions are interesting in that they move Intel into new areas that have been previously handled by software.  Grizzly Analytics predicts that Intel will acquire more start-ups in software areas that they can