Three weeks later, Google made exactly the same point, at the Google I/O conference. The technical leads of the Google Location team introduced a class of mobile applications that they called "contextual apps," which carry out tasks based on the user's current situation or activity, which is often based on location.
Throughout Grizzly Analytics in-depth analysis of the indoor location area, we see uses of indoor location positioning that are not for maps but rather for applications to reason about location. Contextual apps that use indoor location are coming soon. It's good to see Google reiterating the point.