Apple's iBeacons poised to legitimize hardware-based indoor location (SeekingAlpha article)

Apple (AAPL) has a fascinating way of coming into a new area, developing a device or feature that has been done before but never achieved mass-market adoption, and being the first to bring this new device or feature to the masses. Sometimes they manage this because they implement the device or feature better than others, sometimes it's because they introduce their own new twist, and sometimes it's just because they're Apple. But the power of Apple to legitimize an already existing area when they enter it is seen time and time again.

A few months ago Apple launched a new concept that they called iBeacons. iBeacons are Apple's biggest foray to date into the growing area of indoor location services, and are aimed directly at one of the lucrative segments of this area, namely retail in-store mobile applications.

What Apple is poised to do is legitimize, so to speak, the use of new hardware beacons in indoor locations for the purpose of location-based applications....

Read the complete article on the SeekingAlpha site here:

http://seekingalpha.com/article/1816772-apple-ibeacons-poised-to-legitimize-hardware-based-indoor-location 

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