The acquisition of an early stage Israeli start-up company, KitLocate, by Russian Internet giant Yandex (YNDX), was treated as yet another small M&A in the press. Many articles reported the acquisition, summarized KitLocate's technology for reducing the power consumption of GPS-based mobile applications, mentioned that Yandex is maintaining the KitLocate office as an Israeli R&D center, and then moved to the next topic. Yet another acquisition.
But the implications of this acquisition are in fact much greater. Yandex's adoption and promotion of KitLocate's technology is ushering in an era in which mobile location-based services are pervasive, meaning that instead of being turn-on-turn-off, they are always on. This has huge implications for mobile technology and related M&A....
See the full article on SeekingAlpha: Yandex's Acquisition Of KitLocate Foreshadows An Era Of Pervasive Location Services