Grizzly Analytics Blog

For years I've been writing sentences like "this will be the year that indoor location will explode into the market." I, and many others, have been expecting indoor location technology to enable the huge range of location-enabled apps, which currently work only outside where GPS signals are available, to work inside. But until now the promise of indoor location has remained a promise. But if we look at the reasons for this, we'll see that it is about to change. 2017 and 2018 are poised to be the years that the challenges keeping indoor location from going mainstream will be solved. First is accuracy. Most indoor location technologies until a year or so ago had accuracy in the range of 4 to 8 meters. This sounds good in principle, and in fact is better than GPS in many cases. But GPS systems are able to use road details to hide their inaccuracies, so that the blue dot seems to follow your driving car almost perfectly. But indoors, this sort of inaccuracy means y...

NEWLY UPDATED: Comprehensive Report on Indoor Location Technologies http://www.grizzlyanalytics.com/report_2017_01_indoor.html  The indoor location area is exploding, and will soon reach a tipping point in adoption. The above line has been the opening sentiment of Grizzly Analytics reports on Indoor Location since 2011, when our first report on indoor location was published. The logic has always been clear: The numbers of companies deploying their solutions in trials skyrocketed each year, and mobile app users are so dependent on outdoor location awareness in their mobile apps that the demand for indoor is clear. Unfortunately, while the number of indoor location solutions reaching market has risen dramatically, the number of indoor location systems entering true commercial use, beyond trials or experiments, has not yet truly taken off. Why hasn't indoor location taken off yet? Will it? When? Grizzly Analytics believes that the answer is multifaceted but a resounding YES...

Over 100,000 people are now planning to attend the 2017 Mobile World Congress in Barcelona, in February. Many will flock to the newest devices, many to the keynote speeches from market leaders, and many to the latest tech from a huge variety of exhibitors. But how does anyone find all the tech they want to see? Anyone who has been to MWC in the past will tell you that there is no way to be sure you're seeing all that you want to see. Anyone interested in indoor location technology now has a solution. The Grizzly Analytics Guide to Indoor Location Technology at MWC2017 will list all the companies at MWC that are demonstrating, presenting or talking about indoor location tech. (Obviously we may miss one, but since we've reported on indoor location tech from over 200 companies , we expect to be fairly comprehensive.) The guide will be organized by technology type and also by MWC hall number, so you can plan your time accordingly. If you are exhibiting i...