Newly updated comprehensive report on indoor location technologies

NEWLY UPDATED: Comprehensive Report on Indoor Location Technologies
http://www.grizzlyanalytics.com/report_2017_01_indoor.html

The indoor location area is exploding, and will soon reach a tipping point in adoption.

The above line has been the opening sentiment of Grizzly Analytics reports on Indoor Location since 2011, when our first report on indoor location was published. The logic has always been clear: The numbers of companies deploying their solutions in trials skyrocketed each year, and mobile app users are so dependent on outdoor location awareness in their mobile apps that the demand for indoor is clear.

Unfortunately, while the number of indoor location solutions reaching market has risen dramatically, the number of indoor location systems entering true commercial use, beyond trials or experiments, has not yet truly taken off.

Why hasn't indoor location taken off yet? Will it? When?

Grizzly Analytics believes that the answer is multifaceted but a resounding YES. Four challenges have been preventing indoor location technologies from crossing the chasm. And all four are now reaching tipping points, with solutions profiled in this report solving the challenges successfully. With these challenges solved, the industry can truly reach its huge potential.

First, many indoor location systems are achieving significantly better accuracy than was achieved 2-3 years ago.

Second, many solutions today are requiring less tedious setup and configuration than was previously required. This includes use of SLAM and crowdsourcing technologies.

Third, M&A and strategic partnerships has brought the innovations of start-up companies into the strength of major companies.

Fourth, a mature ecosystem has developed in which companies are specializing in vertical industries, and incorporating location technologies from other vendors.

These trends will, we believe, drive a rise in full commercial deployments by the end of 2017, and integration with mass-market apps in 2018.

This newly-updated Grizzly Analytics report on Indoor Location Technologies gives technology details of how all of this is happening.

Finding indoor location tech, and fans, at MWC 2017

Over 100,000 people are now planning to attend the 2017 Mobile World Congress in Barcelona, in February. Many will flock to the newest devices, many to the keynote speeches from market leaders, and many to the latest tech from a huge variety of exhibitors. But how does anyone find all the tech they want to see? Anyone who has been to MWC in the past will tell you that there is no way to be sure you're seeing all that you want to see. Anyone interested in indoor location technology now has a solution. The Grizzly Analytics Guide to Indoor Location Technology at MWC2017 will list all the companies at MWC that are demonstrating, presenting or talking about indoor location tech. (Obviously we may miss one, but since we've reported on indoor location tech from over 200 companies , we expect to be fairly comprehensive.) The guide will be organized by technology type and also by MWC hall number, so you can plan your time accordingly. If you are exhibiting i

The year indoor location will truly take off

For years I've been writing sentences like "this will be the year that indoor location will explode into the market." I, and many others, have been expecting indoor location technology to enable the huge range of location-enabled apps, which currently work only outside where GPS signals are available, to work inside. But until now the promise of indoor location has remained a promise. But if we look at the reasons for this, we'll see that it is about to change. 2017 and 2018 are poised to be the years that the challenges keeping indoor location from going mainstream will be solved. First is accuracy. Most indoor location technologies until a year or so ago had accuracy in the range of 4 to 8 meters. This sounds good in principle, and in fact is better than GPS in many cases. But GPS systems are able to use road details to hide their inaccuracies, so that the blue dot seems to follow your driving car almost perfectly. But indoors, this sort of inaccuracy means y

Indoor Location, GeoFencing and Retail (Updated w/ video)

We've written a lot about indoor location technology , which is bringing location services indoors where GPS doesn't work. And we've written more recently about GeoFencing , a new location technology that enables smartphones to display content or take other actions when entering a specified area. And a few weeks ago we wrote about a company that was bringing the two together . Now Aisle411 has entered the ring, adding GeoFencing to their indoor solution . And they're bringing GeoFencing to life in the retail store industry . Aisle411's solution lets you navigate your way around a store to find specific products on the shelves. You can even enter your whole shopping list, or the items you need for a recipe, and the app will guide you around the store to buy everything you need quickly. And here's where the GeoFencing comes in: As you near certain products, you'll get offers for related products on your smartphone screen. They might be as s

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