Skip to main content

Logging cellphone locations - the real purpose

When researching next-generation location technologies for our report Mobile Location-Based Services 2012-2015, we looked a lot at the location logging scandal that got a lot of attention in April.  It's clear that most smartphone platforms, including iOS, Android, and Windows Phone, log the locations of Wi-Fi networks and cellular cells that the phones detect.  This data is then used to provide location services when GPS is turned off or unavailable.

What we found, however, is that many companies are researching other uses for location logs as well.  The biggest use is user profiling, whereby the places a user goes can be used to develop a profile of the user's activities.  This profile is used to personalize services and target promotions and advertisements.

That Google is doing this wasn't a surprise.  Microsoft has also been researching this for a long time, using location logs and other data to learn about "life patterns" and "user activities, goals, and context."  Nokia also has a long-running research project in this area, which appears to be continuing even since Nokia's alliance with Microsoft.  Sony Ericsson is also researching the area.

What's more surprising is that Nokia's research in this area, since their alliance with Microsoft, appears to be working on location logging on Android and iOS devices.  It'll be interesting to see if and how this comes to market.

What will consumers think of all this?  Many will probably cry "big brother!" but many others are likely to like the personalization and usability that these profiles may bring.  If phones can build user profiles that save you button clicks and touch-screen swipes, you'll probably be happy.

More details are available in the Grizzly Analytics report (click here).  Or you can wait to hear about it until it hits market....

Popular posts from this blog

Intel demos indoor location technology in new Wi-Fi chips at MWC 2015

Intel made several announcements at MWC 2015, including a new chipset for wireless connectivity (Wi-Fi) in mobile devices. This new chipset, the 8270, include in-chip support for indoor location positioning. Below we explain their technology and show a video of it in action. With this announcement, Intel joins Broadcom, Qualcomm and other chip makers in moving broad indoor location positioning into mobile device hardware.

The transition of indoor location positioning into chips is a trend identified in the newest Grizzly Analytics report on Indoor Location Positioning Technologies, released the week before MWC 2015. By moving indoor location positioning from software into hardware, chips such as Intel's enable location positioning to run continuously and universally, without using device CPU, and with less power consumption.

Intel's technology delivers 1-3 meter accuracy, using a technique called multilateration, generating a new location estimate every second. While 1-3 meter …

See great indoor location tech from the 2017 testbed

The videos from the Indoor Location Testbed at GeoIoT World 2017 are now released! Here is your chance to see how these solutions performed in our real-world evaluation, in the videos below. The testbed evaluated each solution by walking around a real-world venue, the GeoIoT World 2017 conference, measuring performance at 10 pre-selected points.

Click here for the testbed report, which analyzes each solution's performance in a wide variety of metrics, including real-time accuracy, accuracy stabilization, consistency, latency, floor change, first fix, setup time & more.

Let's start with BlooLoc's tag-based solution, which achieved accuracy under 2m in real-time and under 1.5m after stabilization:

Then let's look at the infrastructure-free solution from GipsTech, which achieved accuracy under 2m without using any beacons or radio signals:

Next is GipsTech's solution with BLE added:

Next is BlooLoc's phone-based solution:

Finally, we see Accuware's solution…

33 Indoor Location Technologies at Mobile World Congress 2017

The number of companies exhibiting indoor location technologies at the 2017 Mobile World Congress (MWC) skyrocketed to 33!

Before MWC started, we released our Guide to Indoor Location at MWC, with 23 companies:

During the conference we notified our guide recipients of 10 other indoor location exhibitors that we saw. (Sign up here to receive our guide and to be on our mailing list for next year's MWC.)

This is many more indoor location related exhibits that previous years. The area is growing by leaps and bounds! Our recent report on indoor location technologies analyzed and profiled almost 200 companies!

Here are some videos, so you can see the technologies in action, followed by a list of the other indoor location companies that were at MWC.

First up is Philips Lighting, with high-accuracy indoor location positioning based on LED light modulation and visible light communication (VLC) technology:

Next comes Estimote, makers of Bluetooth (BLE) beacons, who introduced self-mapping b…