Innovative off-line/on-line food shopping on cellphones

Every now and then you see an idea and say "wow, I wish I'd thought of that!"  This new approach to cellphone food shopping, by Korea's HomePlus, is just that kind of idea, that I think we'll see more of soon.

HomePlus moved food shopping into subway stations, by installing billboards showing food items with QR codes that can be scanned by smartphones.  Users would look for food they want to buy, scan the QR codes, and have the food delivered to their house right after they get home.

Check it out:  (on a mobile device if you can't see the video, click here)

Would you buy from store pictures in a subway station? Would this fit your lifestyle? Most importantly, can this idea fit your business?  Could it be used for pick-up at the next subway station instead of delivery?

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