Skip to main content

The next wave of mobile location-based services

What do the next few years hold for mobile location-based services?  The answer is: Lots of innovative features that can help people in their every-day lives.

In March Grizzly Analytics subscribers learned about a new trend: Location-based reminders.  The idea of location-based reminders started years ago, with Nokia's research on what they called location-based triggers. But in March we saw research by Palm (HP) in this area, and that led us to take a look at R&D by EBay, Microsoft and others, and also 3rd-party apps that implement location-based wake-up alarms for bus and train riders.

As we all know, Apple introduced location-based reminders in iOS5 in June, validating the trend and giving it a huge Apple-shaped push.

So what's next?  Lots of great things: Calendar navigation, location-based playlists and song selection (like playing the theme from Rocky when you run uphill), location-based phone settings (like switching to vibrate when you walk into a theater), indoor navigation (even when GPS doesn't work), learning what you like to do in different places, and lots more.  Research in these areas is underway by Google, Microsoft, Apple, Samsung, Sony Ericsson, RIM, Nokia, Palm, Motorola and many more.

Learn more in Grizzly Analytics report on Mobile Location-Based Services 2012-2015.  Or e-mail

Popular posts from this blog

Intel demos indoor location technology in new Wi-Fi chips at MWC 2015

Intel made several announcements at MWC 2015, including a new chipset for wireless connectivity (Wi-Fi) in mobile devices. This new chipset, the 8270, include in-chip support for indoor location positioning. Below we explain their technology and show a video of it in action. With this announcement, Intel joins Broadcom, Qualcomm and other chip makers in moving broad indoor location positioning into mobile device hardware.

The transition of indoor location positioning into chips is a trend identified in the newest Grizzly Analytics report on Indoor Location Positioning Technologies, released the week before MWC 2015. By moving indoor location positioning from software into hardware, chips such as Intel's enable location positioning to run continuously and universally, without using device CPU, and with less power consumption.

Intel's technology delivers 1-3 meter accuracy, using a technique called multilateration, generating a new location estimate every second. While 1-3 meter …

33 Indoor Location Technologies at Mobile World Congress 2017

The number of companies exhibiting indoor location technologies at the 2017 Mobile World Congress (MWC) skyrocketed to 33!

Before MWC started, we released our Guide to Indoor Location at MWC, with 23 companies:

During the conference we notified our guide recipients of 10 other indoor location exhibitors that we saw. (Sign up here to receive our guide and to be on our mailing list for next year's MWC.)

This is many more indoor location related exhibits that previous years. The area is growing by leaps and bounds! Our recent report on indoor location technologies analyzed and profiled almost 200 companies!

Here are some videos, so you can see the technologies in action, followed by a list of the other indoor location companies that were at MWC.

First up is Philips Lighting, with high-accuracy indoor location positioning based on LED light modulation and visible light communication (VLC) technology:

Next comes Estimote, makers of Bluetooth (BLE) beacons, who introduced self-mapping b…

See great indoor location tech from the 2017 testbed

The videos from the Indoor Location Testbed at GeoIoT World 2017 are now released! Here is your chance to see how these solutions performed in our real-world evaluation, in the videos below. The testbed evaluated each solution by walking around a real-world venue, the GeoIoT World 2017 conference, measuring performance at 10 pre-selected points.

Click here for the testbed report, which analyzes each solution's performance in a wide variety of metrics, including real-time accuracy, accuracy stabilization, consistency, latency, floor change, first fix, setup time & more.

Let's start with BlooLoc's tag-based solution, which achieved accuracy under 2m in real-time and under 1.5m after stabilization:

Then let's look at the infrastructure-free solution from GipsTech, which achieved accuracy under 2m without using any beacons or radio signals:

Next is GipsTech's solution with BLE added:

Next is BlooLoc's phone-based solution:

Finally, we see Accuware's solution…