Skip to main content

Steve Jobs resignation: Timing we should have expected and technology we should expect

Apple has a real knack for shocking us.  Every time, about five seconds after the shock, we all realize that we should have expected it.  The fact that we didn't expect it is what's made Apple Apple.

"Hey, why didn't we think to integrate a media device with a media store?"
"Hey, why didn't we think to build a touchscreen interface for dragging things around a screen instead of touching buttons and scrollbars?"
"Hey, why didn't we think to build a 10" device for movies and content consumption?"

Similarly, I think that this is the perfect time for Steve Jobs to retire.  This week. This day.  And the really shocking thing is that nobody predicted it a week ago.

The whole industry is in the middle of uncertainty right now.  How will Samsung, HTC, Sony Ericsson and LG change their strategies in response to Google's buying Motorola? Will Nokia succeed at resurrecting itself as a top phone maker, and will Microsoft do the same with Windows Phone? Will RIM pull through their identity crisis and ecosystem crisis? What will happen to WebOS and the demise of HP devices? Will any Android tablets get the right formula to take away iPad market share? What new innovative device makers (e.g., INQ, Fusion Garage, ...) will succeed at bringing the next innovations to market?

In the context of all this industry-wide uncertainty, Apple will be the calm port in the storm, even with Steve Jobs retiring.  And Apple has yet to lose any of its market leadership, something which is bound to happen eventually with or without Steve Jobs at the helm, but hasn't happened yet.

In this context I say "why didn't everyone realize last week that this would happen?"

Apple continues to surprise us in ways that we should have expected.

But it would compound the lack of foresight to think that Steve Jobs would leave without having vetted and given his direction to the next few innovations in the pipeline.  Does anyone truly believe, if you think about it, that Steve Jobs would retire without the next few innovations being designed, ready, integrated in a streamlined way, and having passed the "Steve Jobs test" for usability and design?

What will these innovations be?  Clearly technology for consuming media.  Technology to revolutionize how we consume media.

Apple has a way of continuing to surprise us.  But here are a few guesses:
  • Optional very accurate stylus:  This has been written about before, and it would open up whole collections of new applications, both for business and for media creation and editing.  And Apple's definitely researching laser and LED based stylus technology.
  • Built-in projector: This has been thought of for business users, but I think it can be the next step in media consumption as well.  And Apple is researching iOS device interfaces based on projectors.  More on this in a later post.
  • Eye-glasses-based head-up displays: Apple's clearly researching this as well, and it's another "holy grail" that lots have worked on but noone's yet made effective.

There's lots more to speculate.  Holographic displays, wristwatch devices, and more.  There are also a lot of potential innovations that Apple can bring out based on gyroscopes and compasses and accelerometers, or new sensors like scent sensing, breath sensing, light sensing, etc.  But the three things above are technologies that Apple is definitely researching, that relate to how we consume media.

As we all wish Steve Jobs "good luck," and watch the company navigate the industry-wide chaos, let's count the days until Apple comes out with the next innovation.

Popular posts from this blog

Finding indoor location tech, and fans, at MWC 2017

Over 100,000 people are now planning to attend the 2017 Mobile World Congress in Barcelona, in February. Many will flock to the newest devices, many to the keynote speeches from market leaders, and many to the latest tech from a huge variety of exhibitors. But how does anyone find all the tech they want to see? Anyone who has been to MWC in the past will tell you that there is no way to be sure you're seeing all that you want to see. Anyone interested in indoor location technology now has a solution. The Grizzly Analytics Guide to Indoor Location Technology at MWC2017 will list all the companies at MWC that are demonstrating, presenting or talking about indoor location tech. (Obviously we may miss one, but since we've reported on indoor location tech from over 200 companies , we expect to be fairly comprehensive.) The guide will be organized by technology type and also by MWC hall number, so you can plan your time accordingly. If you are exhibiting i

The year indoor location will truly take off

For years I've been writing sentences like "this will be the year that indoor location will explode into the market." I, and many others, have been expecting indoor location technology to enable the huge range of location-enabled apps, which currently work only outside where GPS signals are available, to work inside. But until now the promise of indoor location has remained a promise. But if we look at the reasons for this, we'll see that it is about to change. 2017 and 2018 are poised to be the years that the challenges keeping indoor location from going mainstream will be solved. First is accuracy. Most indoor location technologies until a year or so ago had accuracy in the range of 4 to 8 meters. This sounds good in principle, and in fact is better than GPS in many cases. But GPS systems are able to use road details to hide their inaccuracies, so that the blue dot seems to follow your driving car almost perfectly. But indoors, this sort of inaccuracy means y

Indoor Location, GeoFencing and Retail (Updated w/ video)

We've written a lot about indoor location technology , which is bringing location services indoors where GPS doesn't work. And we've written more recently about GeoFencing , a new location technology that enables smartphones to display content or take other actions when entering a specified area. And a few weeks ago we wrote about a company that was bringing the two together . Now Aisle411 has entered the ring, adding GeoFencing to their indoor solution . And they're bringing GeoFencing to life in the retail store industry . Aisle411's solution lets you navigate your way around a store to find specific products on the shelves. You can even enter your whole shopping list, or the items you need for a recipe, and the app will guide you around the store to buy everything you need quickly.   And here's where the GeoFencing comes in:  As you near certain products, you'll get offers for related products on your smartphone screen. They might be as s