Skip to main content

Updated 156-page report on Indoor Location Positioning

Indoor Location Positioning: 
Research Pipelines, Start-ups and Predictions
Updated May 14, 2012

In December, 2011, Grizzly Analytics released the most comprehensive report available at the time on indoor location positioning technology.  The report analyzed research initiatives by all the major players in the mobile industry, and over a dozen start-up companies, and predicted that indoor location services were ready to revolutionize the mobile market. The past five months have shown how true this was, with new indoor location initiatives announced on a regular basis, and indoor location a strong theme at the CTIA and MWC conferences.

In this fully revised and updated 156-page report, Grizzly Analytics gives an up-to-date analysis and comprehensive overview of indoor location positioning R&D.  Read about the research activity of all the major mobile companies Google, Microsoft, Samsung, Apple, Nokia, RIM, Cisco, Qualcomm, Broadcom, STMicroElectronics, Sony Ericsson & others – and also more than thirty start-up companies that are actively bringing indoor location services to market. 


These technologies are poised to revolutionize smartphone usage by enabling GPS-style mapping, navigation, local search, check-ins, location-sharing and other location-based services to work indoors in malls, megastores, offices, airports, casinos and other big indoor places.  Indoor location will also transform commerce, enabling searching for items on store shelves, sending deals & promotions to nearby customers, advertisements for nearby stores in malls, and more. Location services are also entering the enterprise, with indoor asset tracking, employee search, and more.

In this updated technology trend report, Indoor Location Positioning: Research Pipelines, Start-ups and Predictions, Grizzly Analytics answers the questions you have about this new technology. What approaches are being researched by different companies? Which companies have mature research? What are the gaps in each company’s research that they are likely to fill by acquiring start-up companies? Which start-up companies are likely to be acquired or to emerge successful in the market?  What areas of technology are not yet addressed by start-ups, and remain open to new entrepreneurs and investors? 

The answers will surprise even seasoned people in the mobile industry. The companies that are first to market with indoor location technology do not have the strongest research in more sophisticated approaches. One of the major mobile OS makers has much stronger research in indoor location technology than the others. RIM, usually known only for its messaging and security, has strong research in indoor location.  Many of the chip manufacturers also have strong R&D in this area, two are partnering with start-up companies offering indoor services, and one of them is exploring user services themselves.  Several start-up companies are likely acquisition targets in the short-term, and some are strongly addressing next-generation approaches.

This 156 page report gives details of over seventy indoor-location research projects at major mobile companies, and over thirty start-up companies in the area.  It is a must-read for:

Ø      corporate planning groups to know what their competition is doing
Ø      researchers to know the approaches that others are working on
Ø      business development groups to know which start-up companies will fit their needs
Ø      start-up companies to know which major companies to pitch to
Ø      investors to know which companies will lead this new area
Ø      venture capitalists to know which start-ups fill niches in this area
Ø      cellular operators to know where their next-generation capabilities will come from

and anyone else who needs to track this exciting new technology.

To see an overview of the report and the detailed table of contents, and to order, click here:
http://www.grizzlyanalytics.com/report_2012_05_indoor.html

­­­­­­­­­­­­­­­­­­­­­­­To learn more about this report, contact Grizzly Analytics at:

       Grizzly Analytics LLC
       Phone: +1-908-827-1580
       E-mail: info@grizzlyanalytics.com


Popular posts from this blog

Finding indoor location tech, and fans, at MWC 2017

Over 100,000 people are now planning to attend the 2017 Mobile World Congress in Barcelona, in February. Many will flock to the newest devices, many to the keynote speeches from market leaders, and many to the latest tech from a huge variety of exhibitors. But how does anyone find all the tech they want to see? Anyone who has been to MWC in the past will tell you that there is no way to be sure you're seeing all that you want to see. Anyone interested in indoor location technology now has a solution. The Grizzly Analytics Guide to Indoor Location Technology at MWC2017 will list all the companies at MWC that are demonstrating, presenting or talking about indoor location tech. (Obviously we may miss one, but since we've reported on indoor location tech from over 200 companies , we expect to be fairly comprehensive.) The guide will be organized by technology type and also by MWC hall number, so you can plan your time accordingly. If you are exhibiting i...

The year indoor location will truly take off

For years I've been writing sentences like "this will be the year that indoor location will explode into the market." I, and many others, have been expecting indoor location technology to enable the huge range of location-enabled apps, which currently work only outside where GPS signals are available, to work inside. But until now the promise of indoor location has remained a promise. But if we look at the reasons for this, we'll see that it is about to change. 2017 and 2018 are poised to be the years that the challenges keeping indoor location from going mainstream will be solved. First is accuracy. Most indoor location technologies until a year or so ago had accuracy in the range of 4 to 8 meters. This sounds good in principle, and in fact is better than GPS in many cases. But GPS systems are able to use road details to hide their inaccuracies, so that the blue dot seems to follow your driving car almost perfectly. But indoors, this sort of inaccuracy means y...

Indoor Location, GeoFencing and Retail (Updated w/ video)

We've written a lot about indoor location technology , which is bringing location services indoors where GPS doesn't work. And we've written more recently about GeoFencing , a new location technology that enables smartphones to display content or take other actions when entering a specified area. And a few weeks ago we wrote about a company that was bringing the two together . Now Aisle411 has entered the ring, adding GeoFencing to their indoor solution . And they're bringing GeoFencing to life in the retail store industry . Aisle411's solution lets you navigate your way around a store to find specific products on the shelves. You can even enter your whole shopping list, or the items you need for a recipe, and the app will guide you around the store to buy everything you need quickly.   And here's where the GeoFencing comes in:  As you near certain products, you'll get offers for related products on your smartphone screen. They might be as s...