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Updated 156-page report on Indoor Location Positioning

Indoor Location Positioning: 
Research Pipelines, Start-ups and Predictions
Updated May 14, 2012

In December, 2011, Grizzly Analytics released the most comprehensive report available at the time on indoor location positioning technology.  The report analyzed research initiatives by all the major players in the mobile industry, and over a dozen start-up companies, and predicted that indoor location services were ready to revolutionize the mobile market. The past five months have shown how true this was, with new indoor location initiatives announced on a regular basis, and indoor location a strong theme at the CTIA and MWC conferences.

In this fully revised and updated 156-page report, Grizzly Analytics gives an up-to-date analysis and comprehensive overview of indoor location positioning R&D.  Read about the research activity of all the major mobile companies Google, Microsoft, Samsung, Apple, Nokia, RIM, Cisco, Qualcomm, Broadcom, STMicroElectronics, Sony Ericsson & others – and also more than thirty start-up companies that are actively bringing indoor location services to market. 

These technologies are poised to revolutionize smartphone usage by enabling GPS-style mapping, navigation, local search, check-ins, location-sharing and other location-based services to work indoors in malls, megastores, offices, airports, casinos and other big indoor places.  Indoor location will also transform commerce, enabling searching for items on store shelves, sending deals & promotions to nearby customers, advertisements for nearby stores in malls, and more. Location services are also entering the enterprise, with indoor asset tracking, employee search, and more.

In this updated technology trend report, Indoor Location Positioning: Research Pipelines, Start-ups and Predictions, Grizzly Analytics answers the questions you have about this new technology. What approaches are being researched by different companies? Which companies have mature research? What are the gaps in each company’s research that they are likely to fill by acquiring start-up companies? Which start-up companies are likely to be acquired or to emerge successful in the market?  What areas of technology are not yet addressed by start-ups, and remain open to new entrepreneurs and investors? 

The answers will surprise even seasoned people in the mobile industry. The companies that are first to market with indoor location technology do not have the strongest research in more sophisticated approaches. One of the major mobile OS makers has much stronger research in indoor location technology than the others. RIM, usually known only for its messaging and security, has strong research in indoor location.  Many of the chip manufacturers also have strong R&D in this area, two are partnering with start-up companies offering indoor services, and one of them is exploring user services themselves.  Several start-up companies are likely acquisition targets in the short-term, and some are strongly addressing next-generation approaches.

This 156 page report gives details of over seventy indoor-location research projects at major mobile companies, and over thirty start-up companies in the area.  It is a must-read for:

Ø      corporate planning groups to know what their competition is doing
Ø      researchers to know the approaches that others are working on
Ø      business development groups to know which start-up companies will fit their needs
Ø      start-up companies to know which major companies to pitch to
Ø      investors to know which companies will lead this new area
Ø      venture capitalists to know which start-ups fill niches in this area
Ø      cellular operators to know where their next-generation capabilities will come from

and anyone else who needs to track this exciting new technology.

To see an overview of the report and the detailed table of contents, and to order, click here:

­­­­­­­­­­­­­­­­­­­­­­­To learn more about this report, contact Grizzly Analytics at:

       Grizzly Analytics LLC
       Phone: +1-908-827-1580

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