Significant concern has
been expressed recently regarding Facebook’s apparent weakness in monetizing
mobile usage. This concern is largely based on mobile users seeing and clicking
on a fraction of the advertisements as computer-based users.
This report shows,
however, that Facebook has invested heavily in new opportunities for monetizing
mobile use. Some of these research areas are extensions of Facebook’s current
business, such as location-based ads and promotions. Others will deepen
Facebook’s use in the every-day lives of mobile users, including finding and
communicating with friends. Others would reflect Facebook’s entry into
totally new business areas, such as sales of songs, videos and other media.
Others are even bigger departures from classical social networking, opening up new
jobs for mobile users.
Taken more broadly, the
predicted new mobile directions for Facebook outlined below will expand the
scope of the social network services that the company offers mobile users.
While these new areas are outside the scope of today’s social networking, they
primarily still relate strongly to each user’s social network interactions and
the information generated by a user’s network of friends.
This 59 page report
gives details of seven initiatives inside Facebook that aim to open up new
channels of business from mobile users.
The report details R&D underway, predicts how this R&D will be
brought to market, and speculates on start-up companies that Facebook is likely
to acquire to promote each initiative.
This report is a
must-read for:
Ø
Investors to predict Facebook’s revenue
patterns in the next few years
Ø
Facebook competitors to win the war of
social networking on mobile
Ø
Mobile companies making infrastructure for future mobile social nets
Ø
VC and start-up investors to know the
next big things in mobile social
Ø
Cellular operators to know the next uses of their networks & devices
and anyone else who
needs to track this exciting new technology.
To see an overview of the report and the detailed table of
contents, and to order, click here:
http://www.grizzlyanalytics.com/report_2012_06_fb_mobile.html
http://www.grizzlyanalytics.com/report_2012_06_fb_mobile.html
To learn more about this report, contact
Grizzly Analytics at:
Grizzly
Analytics LLC
Phone: +1-908-827-1580
E-mail: info@grizzlyanalytics.com