Skip to main content

New report: Facebook’s Next New Mobile Directions


Significant concern has been expressed recently regarding Facebook’s apparent weakness in monetizing mobile usage. This concern is largely based on mobile users seeing and clicking on a fraction of the advertisements as computer-based users.

This report shows, however, that Facebook has invested heavily in new opportunities for monetizing mobile use. Some of these research areas are extensions of Facebook’s current business, such as location-based ads and promotions. Others will deepen Facebook’s use in the every-day lives of mobile users, including finding and communicating with friends. Others would reflect Facebook’s entry into totally new business areas, such as sales of songs, videos and other media. Others are even bigger departures from classical social networking, opening up new jobs for mobile users.

Taken more broadly, the predicted new mobile directions for Facebook outlined below will expand the scope of the social network services that the company offers mobile users. While these new areas are outside the scope of today’s social networking, they primarily still relate strongly to each user’s social network interactions and the information generated by a user’s network of friends.

This 59 page report gives details of seven initiatives inside Facebook that aim to open up new channels of business from mobile users.  The report details R&D underway, predicts how this R&D will be brought to market, and speculates on start-up companies that Facebook is likely to acquire to promote each initiative.

This report is a must-read for:

Ø      Investors to predict Facebook’s revenue patterns in the next few years
Ø      Facebook competitors to win the war of social networking on mobile
Ø      Mobile companies making infrastructure for future mobile social nets
Ø      VC and start-up investors to know the next big things in mobile social
Ø      Cellular operators to know the next uses of their networks & devices

and anyone else who needs to track this exciting new technology.

To see an overview of the report and the detailed table of contents, and to order, click here:
http://www.grizzlyanalytics.com/report_2012_06_fb_mobile.html

­­­­­­­­­­­­­­­­­­­­­­­To learn more about this report, contact Grizzly Analytics at:

       Grizzly Analytics LLC
       Phone: +1-908-827-1580
       E-mail: info@grizzlyanalytics.com

Popular posts from this blog

Intel demos indoor location technology in new Wi-Fi chips at MWC 2015

Intel made several announcements at MWC 2015, including a new chipset for wireless connectivity (Wi-Fi) in mobile devices. This new chipset, the 8270, include in-chip support for indoor location positioning. Below we explain their technology and show a video of it in action. With this announcement, Intel joins Broadcom, Qualcomm and other chip makers in moving broad indoor location positioning into mobile device hardware.

The transition of indoor location positioning into chips is a trend identified in the newest Grizzly Analytics report on Indoor Location Positioning Technologies, released the week before MWC 2015. By moving indoor location positioning from software into hardware, chips such as Intel's enable location positioning to run continuously and universally, without using device CPU, and with less power consumption.

Intel's technology delivers 1-3 meter accuracy, using a technique called multilateration, generating a new location estimate every second. While 1-3 meter …

33 Indoor Location Technologies at Mobile World Congress 2017

The number of companies exhibiting indoor location technologies at the 2017 Mobile World Congress (MWC) skyrocketed to 33!

Before MWC started, we released our Guide to Indoor Location at MWC, with 23 companies:


During the conference we notified our guide recipients of 10 other indoor location exhibitors that we saw. (Sign up here to receive our guide and to be on our mailing list for next year's MWC.)

This is many more indoor location related exhibits that previous years. The area is growing by leaps and bounds! Our recent report on indoor location technologies analyzed and profiled almost 200 companies!

Here are some videos, so you can see the technologies in action, followed by a list of the other indoor location companies that were at MWC.

First up is Philips Lighting, with high-accuracy indoor location positioning based on LED light modulation and visible light communication (VLC) technology:




Next comes Estimote, makers of Bluetooth (BLE) beacons, who introduced self-mapping b…

See great indoor location tech from the 2017 testbed

The videos from the Indoor Location Testbed at GeoIoT World 2017 are now released! Here is your chance to see how these solutions performed in our real-world evaluation, in the videos below. The testbed evaluated each solution by walking around a real-world venue, the GeoIoT World 2017 conference, measuring performance at 10 pre-selected points.

Click here for the testbed report, which analyzes each solution's performance in a wide variety of metrics, including real-time accuracy, accuracy stabilization, consistency, latency, floor change, first fix, setup time & more.

Let's start with BlooLoc's tag-based solution, which achieved accuracy under 2m in real-time and under 1.5m after stabilization:




Then let's look at the infrastructure-free solution from GipsTech, which achieved accuracy under 2m without using any beacons or radio signals:




Next is GipsTech's solution with BLE added:




Next is BlooLoc's phone-based solution:




Finally, we see Accuware's solution…