Significant concern has been expressed recently regarding Facebook’s apparent weakness in monetizing mobile usage. This concern is largely based on mobile users seeing and clicking on a fraction of the advertisements as computer-based users.
This report shows, however, that Facebook has invested heavily in new opportunities for monetizing mobile use. Some of these research areas are extensions of Facebook’s current business, such as location-based ads and promotions. Others will deepen Facebook’s use in the every-day lives of mobile users, including finding and communicating with friends. Others would reflect Facebook’s entry into totally new business areas, such as sales of songs, videos and other media. Others are even bigger departures from classical social networking, opening up new jobs for mobile users.
Taken more broadly, the predicted new mobile directions for Facebook outlined below will expand the scope of the social network services that the company offers mobile users. While these new areas are outside the scope of today’s social networking, they primarily still relate strongly to each user’s social network interactions and the information generated by a user’s network of friends.
This 59 page report gives details of seven initiatives inside Facebook that aim to open up new channels of business from mobile users. The report details R&D underway, predicts how this R&D will be brought to market, and speculates on start-up companies that Facebook is likely to acquire to promote each initiative.
This report is a must-read for:
Ø Investors to predict Facebook’s revenue patterns in the next few years
Ø Facebook competitors to win the war of social networking on mobile
Ø Mobile companies making infrastructure for future mobile social nets
Ø VC and start-up investors to know the next big things in mobile social
Ø Cellular operators to know the next uses of their networks & devices
and anyone else who needs to track this exciting new technology.
To see an overview of the report and the detailed table of contents, and to order, click here:
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