What Waze might mean for Google (SeekingAlpha article)

My article was published on the SeekingAlpha site:

While Facebook is king in social but needs to beef up their mobile and location-based elements, Google is king in mobile and good in location-based services, but needs to beef up social. They also presumably want to defend their position in mapping, making it worth a lot to deny Waze to others.
But is that really worth the rumored $1.1 Billion to Google, when they already have the most popular mobile mapping and navigation service? Clearly the answer is yes, but the question is why, and what it means for the future. What follows is my pure speculation as to what thinking is behind the scenes and what we can expect.

Google Waze

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